Modernizing Behavioral Healthcare Management


Daniel A. Etra, CEO
Daniel A. Etra, CEO

Having a developmental disability means more than just learning, understanding, and remembering things at a slower pace than others. It often results in substantial functional limitation and reflects a person’s need for extensive and unique care and treatment. According to the American Academy of Pediatrics, the US Surgeon General, and the US National Institutes of Mental Health, Applied Behavior Analysis or ABA is the best treatment methodology for developmental disabilities like autism, intellectual or learning disabilities, and a range of problem behaviors. However, due to the severely limited availability of ABA providers and high treatment cost, today, individuals with developmental disabilities and their caregivers require an affordable and personalized solution that provides one-to-one support across the continuum of care. This is where Rethink comes in. A global healthcare technology company, Rethink addresses the significant challenge of effectively and affordably meeting the treatment needs of individuals with developmental disabilities wherever they are located.

“We believe that the only way to deliver clinical best practice treatment in a scalable way is to leverage technology to train the caregivers and automate the workflow around treatment delivery,” says Daniel A. Etra, CEO of Rethink. “We impact all the entities across the continuum of care, including in the school, home, and healthcare system.” The Company combined the effectiveness of video modeling for training in fields such as medicine and the military with the ABA treatment methodology to design an online training and support system for individuals with a developmental disability and their caregivers. With robust data analytics and best practice management capabilities, Rethink’s cloud-based platform provides automated data-based reports to track progress in real time, facilitates coordination across care team members, and generates data insights, improving staff training and ensuring standardization and clinical fidelity of care delivery. “We leverage our clinical expertise and best-in-class platform to serve individuals at all levels of development and ages, ranging from the point of diagnosis through early adulthood and covering a broad range of skills, like academics, language, social, motor, daily living, and behavior management.” The platform is fully mobile-optimized and can be used on smartphones.

Alongside, Rethink’s comprehensive online individualized treatment program for developmental disabilities trains caregivers, parents, and professional and paraprofessional staff how to teach an individual critical skills as well as manage a range of problem behaviors. “Our program is implemented by government agencies, including the U.S. Department of Defense as a standard across military bases worldwide, public and private health organizations, Fortune 100 to 1000 corporations, public school districts, and families worldwide,” points out Etra. For instance, Costco Wholesale, the multinational corporation, implemented Rethink program to support employees who care for children with a developmental disability such as autism or ADHD. The program supports these employees, directly impacting their productivity in the workplace, and helps employers create a culture of wellness for their entire workforce. It also helps districts train staff and accurately measure the progress of a student population not subject to mainstream standardized testing.

The Company also offers a range of technology-enabled remote service options, ranging from short-term web-based consultations with Rethink’s Board-certified behavioral therapists to ongoing program development initiatives supported by an in-house team of clinicians. Today, Rethink is partnering with some of the nation’s largest managed care organizations to improve the delivery of care in the behavioral health arena. “In the future, we have plans to expand our service offering to support individuals with developmental disabilities as they enter adulthood, helping them thrive in the workplace,” concludes Etra.