5 Reasons Why Manufacturing Industry Needs A CRM

The manufacturing industry has witnessed a dramatic transformation over the years. Previously, a manufacturing company responded to whatever a customer required.   It has now...

The Importance of CRM Integration in Marketing Automation

In an era when customers are becoming more and more demanding, aligning your marketing and sales efforts is crucial. Marketing automation platforms are great when...

CRM For Your Growing Business – Let’s Get Personal

Running a successful business is not for everyone. It is estimated that four hundred thousand new businesses are being born annually nationwide, while 470,000 per...

The Role of CRM: Why do we need CRM systems?

The vast majority of companies have at least billing system, or even an integrated resource management system (Enterprise Resource Planning - ERP) nowadays. These systems...

CRM trends that will define the industry in 2017

2017 is promising to be a big year for many businesses. In order to succeed in understanding the customer’s perspective, Customer relationship management (CRM)...

5 Best CX Strategies to Reduce Customer Churn in 2017

In an era of intense competition, the customer experience is often the main differentiator. Once a sale is complete, the contact center is an...

Do Your Sales People Hate CRM?

Taking a customer relationship management (CRM) system on board in any business always starts with a bunch of good intentions. The good intentions of saving money, centralizing...

3 reasons why Customer Relationship Management (CRM) is important for small businesses

It’s true what they say, when they say “Customer Relationship Management (CRM) systems are powerful tools when used correctly!” Understanding CRM, the features available and...

A History of Customer Relationship Management

CRM hasn’t always been the robust, stand-alone software that so many businesses rely on today. Over the past four decades, it has evolved out...

Customer Relationship Management

Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and...
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