CRM ADOPTION: An Organizational Change Management Framework
TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM...
Getting better business results from your CRM
Over 90 percent of companies now make use of a customer relationship management (CRM) system. These software solutions improve marketing, sales, and operations' ability...
Lake or Cesspool? The Challenges of Big Data Infrastructure
Big data environments are making it quick and easy for companies to store any and all forms of audience and customer. Marketers are increasingly...
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